Head-to-head

Samsung S95F OLED vs LG C5 OLED vs Sony Bravia 9

Samsung S95F OLED

9.2 $2,499.99

LG C5 OLED

9.0 $1,399.99

Sony Bravia 9

8.8 $2,499

Verdict

Samsung

Samsung's brightest, most bright-room-friendly OLED and TechRadar's 2025 TV of the Year — provided you don't need Dolby Vision.

The default OLED for most movie-and-gaming rooms: flagship picture fundamentals and a complete 144Hz gaming suite at a mainstream price.

Sony

The brightest, most controlled mini-LED for bright rooms and sports — OLED-like blacks without OLED's brightness ceiling.

Best for

Samsung

Buyers who want the best all-round OLED picture in a room with some light: exceptional brightness, the best matte anti-glare screen on the market, vivid wide color, and a full 165Hz gaming suite.

Most buyers who watch movies and game in dark-to-moderately-lit rooms and want perfect blacks plus a full HDMI 2.1 gaming setup without paying flagship prices.

Sony

Sports fans and anyone with a bright, sunny living room who wants searing, glare-fighting brightness and clean motion, paired with OLED-like black levels.

Avoid if

Samsung

You rely on Dolby Vision content, want the most accurate letterbox-black detail, or want to spend less — the LG C5 costs far less, and mini-LEDs like the Sony Bravia 9 go even brighter.

Your room is bright and sunny, or you want the highest possible brightness — a mini-LED like the Sony Bravia 9 or Hisense U8QG, or the brighter Samsung S95F, will suit you better.

Sony

You sit at wide angles, need four HDMI 2.1 ports for multiple consoles, or want the best value — premium OLEDs and the Hisense/TCL mini-LEDs cost less.

Score breakdown

size value

Samsung

7.5

8.5

Sony

7.0

gaming features

Samsung

9.3

9.5

Sony

8.0

motion handling

Samsung

8.5

Sony

9.5

picture quality

Samsung

9.7

9.5

Sony

9.2

brightness room fit

Samsung

9.0

7.5

Sony

9.5

Specs

HDR

HDR10, HDR10+, HLG (no Dolby Vision)

Dolby Vision, HDR10, HLG

Dolby Vision, HDR10, HLG (no HDR10+)

Audio

OTS+, Dolby Atmos, Q-Symphony

2.2ch Dolby Atmos

Acoustic Multi-Audio+ beam tweeters, Dolby Atmos

Panel

QD-OLED

OLED evo (WOLED)

Mini-LED QLED (Quantum Dot)

Sizes

55, 65, 77, 83 in

42, 48, 55, 65, 77, 83 in

65, 75, 85 in

Gaming

VRR, FreeSync Premium Pro, ALLM

VRR, G-Sync, FreeSync, ALLM, ~10ms lag

VRR, ALLM, Perfect for PS5 (2x HDMI 2.1)

Screen

OLED Glare Free 2.0 matte anti-glare

—

Anti-reflective

Smart OS

Tizen

webOS 25

Google TV (ATSC 3.0 tuner)

Processor

NQ4 AI Gen3

Alpha 9 AI Gen8

XR Processor

Refresh rate

165Hz

144Hz

120Hz

HDMI 2.1 ports

—

Peak brightness

~2,000-2,400 nits HDR

~1,200 nits HDR (3% window)

~2,800 nits (18% window), up to ~4,000 nits

Backlight

—

XR Backlight Master Drive (High Peak Luminance)

Buy →Buy →Buy →

	Samsung S95F OLED Samsung	LG C5 OLED LG	Sony Bravia 9 Sony
Score	9.2	9.0	8.8
Price	$2,499.99	$1,399.99	$2,499
Verdict	Samsung's brightest, most bright-room-friendly OLED and TechRadar's 2025 TV of the Year — provided you don't need Dolby Vision.	The default OLED for most movie-and-gaming rooms: flagship picture fundamentals and a complete 144Hz gaming suite at a mainstream price.	The brightest, most controlled mini-LED for bright rooms and sports — OLED-like blacks without OLED's brightness ceiling.
Best for	Buyers who want the best all-round OLED picture in a room with some light: exceptional brightness, the best matte anti-glare screen on the market, vivid wide color, and a full 165Hz gaming suite.	Most buyers who watch movies and game in dark-to-moderately-lit rooms and want perfect blacks plus a full HDMI 2.1 gaming setup without paying flagship prices.	Sports fans and anyone with a bright, sunny living room who wants searing, glare-fighting brightness and clean motion, paired with OLED-like black levels.
Avoid if	You rely on Dolby Vision content, want the most accurate letterbox-black detail, or want to spend less — the LG C5 costs far less, and mini-LEDs like the Sony Bravia 9 go even brighter.	Your room is bright and sunny, or you want the highest possible brightness — a mini-LED like the Sony Bravia 9 or Hisense U8QG, or the brighter Samsung S95F, will suit you better.	You sit at wide angles, need four HDMI 2.1 ports for multiple consoles, or want the best value — premium OLEDs and the Hisense/TCL mini-LEDs cost less.
Score breakdown
size value	7.5	8.5	7.0
gaming features	9.3	9.5	8.0
motion handling	8.5	8.5	9.5
picture quality	9.7	9.5	9.2
brightness room fit	9.0	7.5	9.5
Specs
HDR	HDR10, HDR10+, HLG (no Dolby Vision)	Dolby Vision, HDR10, HLG	Dolby Vision, HDR10, HLG (no HDR10+)
Audio	OTS+, Dolby Atmos, Q-Symphony	2.2ch Dolby Atmos	Acoustic Multi-Audio+ beam tweeters, Dolby Atmos
Panel	QD-OLED	OLED evo (WOLED)	Mini-LED QLED (Quantum Dot)
Sizes	55, 65, 77, 83 in	42, 48, 55, 65, 77, 83 in	65, 75, 85 in
Gaming	VRR, FreeSync Premium Pro, ALLM	VRR, G-Sync, FreeSync, ALLM, ~10ms lag	VRR, ALLM, Perfect for PS5 (2x HDMI 2.1)
Screen	OLED Glare Free 2.0 matte anti-glare	—	Anti-reflective
Smart OS	Tizen	webOS 25	Google TV (ATSC 3.0 tuner)
Processor	NQ4 AI Gen3	Alpha 9 AI Gen8	XR Processor
Refresh rate	165Hz	144Hz	120Hz
HDMI 2.1 ports	4	4	—
Peak brightness	~2,000-2,400 nits HDR	~1,200 nits HDR (3% window)	~2,800 nits (18% window), up to ~4,000 nits
Backlight	—	—	XR Backlight Master Drive (High Peak Luminance)
	Buy →	Buy →	Buy →

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