Head-to-head

Sony Bravia 9 vs TCL QM8K vs Samsung S95F OLED

Sony Bravia 9

8.8 $2,499

TCL QM8K

8.5 $999.99

Samsung S95F OLED

9.2 $2,499.99

Verdict

Sony

The brightest, most controlled mini-LED for bright rooms and sports — OLED-like blacks without OLED's brightness ceiling.

TCL

The big-screen value champion: flagship mini-LED brightness and an anti-glare screen for far less than premium OLED — if you can live with only two HDMI 2.1 ports.

Samsung

Samsung's brightest, most bright-room-friendly OLED and TechRadar's 2025 TV of the Year — provided you don't need Dolby Vision.

Best for

Sony

Sports fans and anyone with a bright, sunny living room who wants searing, glare-fighting brightness and clean motion, paired with OLED-like black levels.

TCL

Buyers who want a large, very bright 4K screen for movies and sports in a well-lit room — and the most screen and brightness per dollar — without paying premium OLED or flagship mini-LED prices.

Samsung

Buyers who want the best all-round OLED picture in a room with some light: exceptional brightness, the best matte anti-glare screen on the market, vivid wide color, and a full 165Hz gaming suite.

Avoid if

Sony

You sit at wide angles, need four HDMI 2.1 ports for multiple consoles, or want the best value — premium OLEDs and the Hisense/TCL mini-LEDs cost less.

TCL

You game on more than two HDMI 2.1 sources, want the deepest OLED blacks in a dark home theater, or want the most polished image processing — premium OLEDs like the LG C5 or the brighter Sony Bravia 9 handle those better.

Samsung

You rely on Dolby Vision content, want the most accurate letterbox-black detail, or want to spend less — the LG C5 costs far less, and mini-LEDs like the Sony Bravia 9 go even brighter.

Score breakdown

size value

Sony

7.0

TCL

9.5

Samsung

7.5

gaming features

Sony

8.0

TCL

8.0

Samsung

9.3

motion handling

Sony

9.5

TCL

8.0

Samsung

8.5

picture quality

Sony

9.2

TCL

8.5

Samsung

9.7

brightness room fit

Sony

9.5

TCL

9.0

Samsung

9.0

Specs

HDR

Dolby Vision, HDR10, HLG (no HDR10+)

Dolby Vision IQ, HDR10+, HDR10, HLG

HDR10, HDR10+, HLG (no Dolby Vision)

Audio

Acoustic Multi-Audio+ beam tweeters, Dolby Atmos

Audio by Bang & Olufsen, Dolby Atmos, DTS Virtual:X (85W)

OTS+, Dolby Atmos, Q-Symphony

Panel

Mini-LED QLED (Quantum Dot)

QD Mini-LED (CrystGlow WHVA)

QD-OLED

Sizes

65, 75, 85 in

65, 75, 85, 98 in

55, 65, 77, 83 in

Gaming

VRR, ALLM, Perfect for PS5 (2x HDMI 2.1)

VRR, ALLM, Game Accelerator to 288Hz, Filmmaker Mode

VRR, FreeSync Premium Pro, ALLM

Screen

Anti-reflective

Anti-glare, Ultra Wide Angle, ZeroBorder

OLED Glare Free 2.0 matte anti-glare

Smart OS

Google TV (ATSC 3.0 tuner)

Google TV

Tizen

Backlight

XR Backlight Master Drive (High Peak Luminance)

Halo Control System, 23-bit controller

—

Processor

XR Processor

—

NQ4 AI Gen3

Refresh rate

120Hz

144Hz

165Hz

Peak brightness

~2,800 nits (18% window), up to ~4,000 nits

~2,200-2,300 nits HDR (10% window)

~2,000-2,400 nits HDR

Tuner

—

ATSC 3.0

—

HDMI 2.1 ports

—

2 (of 4)

Buy →Buy →Buy →

	Sony Bravia 9 Sony	TCL QM8K TCL	Samsung S95F OLED Samsung
Score	8.8	8.5	9.2
Price	$2,499	$999.99	$2,499.99
Verdict	The brightest, most controlled mini-LED for bright rooms and sports — OLED-like blacks without OLED's brightness ceiling.	The big-screen value champion: flagship mini-LED brightness and an anti-glare screen for far less than premium OLED — if you can live with only two HDMI 2.1 ports.	Samsung's brightest, most bright-room-friendly OLED and TechRadar's 2025 TV of the Year — provided you don't need Dolby Vision.
Best for	Sports fans and anyone with a bright, sunny living room who wants searing, glare-fighting brightness and clean motion, paired with OLED-like black levels.	Buyers who want a large, very bright 4K screen for movies and sports in a well-lit room — and the most screen and brightness per dollar — without paying premium OLED or flagship mini-LED prices.	Buyers who want the best all-round OLED picture in a room with some light: exceptional brightness, the best matte anti-glare screen on the market, vivid wide color, and a full 165Hz gaming suite.
Avoid if	You sit at wide angles, need four HDMI 2.1 ports for multiple consoles, or want the best value — premium OLEDs and the Hisense/TCL mini-LEDs cost less.	You game on more than two HDMI 2.1 sources, want the deepest OLED blacks in a dark home theater, or want the most polished image processing — premium OLEDs like the LG C5 or the brighter Sony Bravia 9 handle those better.	You rely on Dolby Vision content, want the most accurate letterbox-black detail, or want to spend less — the LG C5 costs far less, and mini-LEDs like the Sony Bravia 9 go even brighter.
Score breakdown
size value	7.0	9.5	7.5
gaming features	8.0	8.0	9.3
motion handling	9.5	8.0	8.5
picture quality	9.2	8.5	9.7
brightness room fit	9.5	9.0	9.0
Specs
HDR	Dolby Vision, HDR10, HLG (no HDR10+)	Dolby Vision IQ, HDR10+, HDR10, HLG	HDR10, HDR10+, HLG (no Dolby Vision)
Audio	Acoustic Multi-Audio+ beam tweeters, Dolby Atmos	Audio by Bang & Olufsen, Dolby Atmos, DTS Virtual:X (85W)	OTS+, Dolby Atmos, Q-Symphony
Panel	Mini-LED QLED (Quantum Dot)	QD Mini-LED (CrystGlow WHVA)	QD-OLED
Sizes	65, 75, 85 in	65, 75, 85, 98 in	55, 65, 77, 83 in
Gaming	VRR, ALLM, Perfect for PS5 (2x HDMI 2.1)	VRR, ALLM, Game Accelerator to 288Hz, Filmmaker Mode	VRR, FreeSync Premium Pro, ALLM
Screen	Anti-reflective	Anti-glare, Ultra Wide Angle, ZeroBorder	OLED Glare Free 2.0 matte anti-glare
Smart OS	Google TV (ATSC 3.0 tuner)	Google TV	Tizen
Backlight	XR Backlight Master Drive (High Peak Luminance)	Halo Control System, 23-bit controller	—
Processor	XR Processor	—	NQ4 AI Gen3
Refresh rate	120Hz	144Hz	165Hz
Peak brightness	~2,800 nits (18% window), up to ~4,000 nits	~2,200-2,300 nits HDR (10% window)	~2,000-2,400 nits HDR
Tuner	—	ATSC 3.0	—
HDMI 2.1 ports	—	2 (of 4)	4
	Buy →	Buy →	Buy →

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