Head-to-head
Samsung S95F vs Sony Bravia 9
The top of the bright-room market splits into two philosophies. Samsung's S95F is the OLED that stopped fearing daylight: QD-OLED per-pixel contrast, 2,000+ nits, and the class's best anti-glare coating. Sony's Bravia 9 is the mini-LED that stopped compromising blacks: 2,800+ nits of genuine daytime punch with Sony's motion processing for sports. Both cost flagship money; they just spend it on different rooms.
 Samsung S95F OLED Samsung |  Sony Bravia 9 Sony | |
|---|---|---|
| Score | 9.2 | 8.8 |
| Price | $2,199 | $2,499 |
| Verdict | Samsung's brightest, most bright-room-friendly OLED and TechRadar's 2025 TV of the Year — provided you don't need Dolby Vision. | The brightest, most controlled mini-LED for bright rooms and sports — OLED-like blacks without OLED's brightness ceiling. |
| Best for | Buyers who want the best all-round OLED picture in a room with some light: exceptional brightness, the best matte anti-glare screen on the market, vivid wide color, and a full 165Hz gaming suite. | Sports fans and anyone with a bright, sunny living room who wants searing, glare-fighting brightness and clean motion, paired with OLED-like black levels. |
| Avoid if | You rely on Dolby Vision content, want the most accurate letterbox-black detail, or want to spend less — the LG C5 costs far less, and mini-LEDs like the Sony Bravia 9 go even brighter. | You sit at wide angles, need four HDMI 2.1 ports for multiple consoles, or want the best value — premium OLEDs and the Hisense/TCL mini-LEDs cost less. |
| Score breakdown | ||
| size value | 7.5 | 7.0 |
| gaming features | 9.3 | 8.0 |
| motion handling | 8.5 | 9.5 |
| picture quality | 9.7 | 9.2 |
| brightness room fit | 9.0 | 9.5 |
| Specs | ||
| HDR | HDR10, HDR10+, HLG (no Dolby Vision) | Dolby Vision, HDR10, HLG (no HDR10+) |
| Audio | OTS+, Dolby Atmos, Q-Symphony | Acoustic Multi-Audio+ beam tweeters, Dolby Atmos |
| Panel | QD-OLED | Mini-LED QLED (Quantum Dot) |
| Sizes | 55, 65, 77, 83 in | 65, 75, 85 in |
| Gaming | VRR, FreeSync Premium Pro, ALLM | VRR, ALLM, Perfect for PS5 (2x HDMI 2.1) |
| Screen | OLED Glare Free 2.0 matte anti-glare | Anti-reflective |
| Smart OS | Tizen | Google TV (ATSC 3.0 tuner) |
| Processor | NQ4 AI Gen3 | XR Processor |
| Refresh rate | 165Hz | 120Hz |
| HDMI 2.1 ports | 4 | — |
| Peak brightness | ~2,000-2,400 nits HDR | ~2,800 nits (18% window), up to ~4,000 nits |
| Backlight | — | XR Backlight Master Drive (High Peak Luminance) |
| Buy → | Buy → | |
Final verdict
For a mixed room — movies at night, daylight on weekends, console gaming — take the S95F: per-pixel OLED contrast plus enough brightness and glare control for most real living rooms, at $300 less. The Bravia 9 wins when the room is genuinely sun-flooded or the TV's main job is daytime sports, where its extra headroom and motion processing show up every weekend.
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